mono-a

When mono-a was introduced in 1959, it heralded a new era. The tableware industry had never seen anything like it before – a design that radically rejected all superfluous elements. It was the end of traditional "Gemütlichkeit". At the forefront was design. mono-a unleashed strong emotions, ranging from total rejection to overwhelming enthusiasm.

Yesterday it was avant-garde, today it is a classic. Some things cannot be improved.

Ironically, automobile executives often spent more time in the air than on the road. This is certainly the case for the top management at Ford and their fleet of executive jets. Here they are given not only advantages of speed, but also the ammenities of a top notch restaurant - including the enjoyment of a well appointed table graced by mono-a flatware. This makes cutting a juicy steak at 30.000 feet a piece of cake.
 
Design: Peter Raacke, 1958